Digital Marketing Resources
Stay up to date on the latest in digital marketing and advertising
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19 Ways to Effectively Use HootSuite: for CMOs & Marketing Managers
Read more: 19 Ways to Effectively Use HootSuite: for CMOs & Marketing ManagersIn the modern world of Web 2.0, it is generally agreed upon that social media is a vital part of any marketing strategy. With so many social media platforms and so little time, HootSuite is the ultimate tool for any CMO or Marketing Manager. Whether you’re part of a small or large business, it’s the…
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9 Reasons You Should Bid on Branded Terms
Read more: 9 Reasons You Should Bid on Branded TermsAnyone who’s run a marketing campaign within a larger organization knows that it can sometimes be a bigger challenge to justify your budget decisions to the higher-ups than to make those decisions in the first place. Even with paid search advertising, where the average ROI can vastly exceed that of other channels, it’s tempting to…
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Bellingham Online Marketing Seminar
Read more: Bellingham Online Marketing SeminarEver wondered what it takes to be a Google expert? On May 21st, we invite you to hear it from the experts themselves – courtesy of Google Partners Connect, an exclusive event sponsored by none other than the search giant itself. Google Partners is a program designed to grow the connections between small businesses and…
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Top Five Things SEO Firms Should Never Do
Read more: Top Five Things SEO Firms Should Never DoOptimizing your website for search is important in receiving the recognition you deserve from Google. However, there are some SEO ‘don’ts’ that every internet marketing agency should know and avoid at all costs. Promise first-page results on Google. The search industry is an ever-changing industry, therefore guarantees should never be made. Although you can control…
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AdWords News & Updates – January 2014
Read more: AdWords News & Updates – January 2014It’s a brand new year, and that means a whole new slew of updates are in from the biggest name in pay-per-click advertising – Google AdWords. Here’s our run-down of the most important changes from AdWords, and a few we haven’t yet covered from the past year: AdWords News Navigation updates The biggest new change…
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Agile Marketing For SEO in 2014
Read more: Agile Marketing For SEO in 2014Marketers love buzzwords. And we especially love buzzwords that sum up exactly what we’re trying to do, and make it sound all cool and impressive at the same time. So it’s not surprising that this concept of ‘Agile’ marketing has taken storm in the past year or so. Not only does it bring to flexibility,…
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Zoe Robinson to Join Ethoseo Team as Social Media Optimization Expert
Read more: Zoe Robinson to Join Ethoseo Team as Social Media Optimization ExpertBellingham, WA: November 21, 2013— Ethoseo Internet Marketing, an independent search marketing agency, today announced that Zoe Robinson will be joining the company as the social media manager effective November 22, 2013. Robinson will be charged with improving the agency’s social media optimization by focusing on new ways of interacting with customers and building a…
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October’s Paid Search Round Up
Read more: October’s Paid Search Round UpOctober was a busy month for the big names in paid search. As AdWords continues to improve enhanced campaigns, Facebook strives to increase its ads’ targeting and relevance, and Bing updates and modernizes its platform for usability, the landscape of PPC advertising is rapidly changing. Below are the biggest updates over the past month from…
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Top 3 Scariest Website Practices We See In SEO
Read more: Top 3 Scariest Website Practices We See In SEOIt’s that time of year again: the leaves are on the ground, the pumpkins are out, and tonight toddlers and teens alike will roam the streets, each in search of their own spooky (or mischievous) adventure. For those of us who have outgrown the lust for hoarding sweets, or the fear of Halloween spirits, October’s…
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