Search Insights Blog – Page 7

Google, Local, SEO

Why Small Businesses Need Content Marketing For Their SEO

October 25, 2013

You own a small business. You’re not happy with your search rankings. In fact, your competitors are much farther up the page than you, and you know they shouldn’t be. You do what they do better, and Google should know that. You might be asking yourself a few things: How can I outrank my competitors?!…
Read more: Why Small Businesses Need Content Marketing For Their SEO
AdWords, PPC

Target Return On Ad Spend (ROAS) Added to AdWords Flexible Bidding Strategies

October 15, 2013

If you’ve been checking up on the blog, you might have seen our post about AdWords’ new Flexible Bidding Strategies, a byproduct of the now-permanent transition to enhanced campaigns. These strategies are intended to make automated bidding even more streamlined and efficient than in previous incarnations of AdWords. In case you need a refresher, the…
Read more: Target Return On Ad Spend (ROAS) Added to AdWords Flexible Bidding Strategies
Google, SEO

Google’s Hummingbird Update: What It Is, What It Means, And How It Affects Your SEO

October 11, 2013

The web has been all aflutter over the past week with the news of Google’s most recent algorithm update. Known as Hummingbird, it is so named for the lightning-fast, agile little creature that the search giant believes embodies the efficiency and precision Google will achieve in the coming years. It’s no surprise, either, that this…
Read more: Google’s Hummingbird Update: What It Is, What It Means, And How It Affects Your SEO
SEO, Social

Why Your SEO Strategy Needs To Include Google Plus

October 4, 2013

In the two years since Google+ officially launched, the social networking platform has seen some mixed reviews. Google’s rebuttal to the rise of social giants Facebook and Twitter was, of course, quickly adopted by tech enthusiasts and a number of people involved in social media or SEO. For the average user, though, it might not…
Read more: Why Your SEO Strategy Needs To Include Google Plus
AdWords, PPC, Uncategorized

AdWords Flexible Bidding Strategies: What, Why & How To Use Them

September 13, 2013

So far, enhanced campaigns has brought with it a mixed bag of new features, modified features, and a few repackaged ones. Somewhere in the middle of all of those is Google’s set of changes to the way automatic bidding works. In the new AdWords platform, there are four ways to approach your flexible bidding strategies,…
Read more: AdWords Flexible Bidding Strategies: What, Why & How To Use Them
AdWords, PPC

HELP! Understanding Dynamic Search Ads

August 28, 2013

Imagine a paid search campaign that manages itself. Impossible, you say? Well, the robots at Google are getting smarter every day, and while they haven’t gotten there yet, here’s a feature that at least lets them flex their digital muscles a bit. Dynamic Search Ads (DSA) don’t quite manage themselves, but they do use automatically-generated…
Read more: HELP! Understanding Dynamic Search Ads
AdWords, PPC

The Top Five AdWords Features You Should Be Using — But Probably Aren’t

August 19, 2013

If you’ve been keeping up on our blog lately, you may have read our recent post about the some of the newer changes to ad sitelinks in AdWords enhanced campaigns. With the rollover deadline for enhanced campaigns behind us, the discussion around paid search is already turning to the future–albeit, with some looks still cast…
Read more: The Top Five AdWords Features You Should Be Using — But Probably Aren’t
AdWords, PPC, Uncategorized

AdWords Adds Conversion Value Metrics To Chart

August 8, 2013

Every search marketer knows the importance of great analytics, and here at Ethoseo, specific metrics have a special place in our heart. So we were excited to learn today that Google just added five new metrics you can chart in your AdWords campaign, all based on conversion value. As per AdWords product manager Jon Diorio’s…
Read more: AdWords Adds Conversion Value Metrics To Chart
Announcements

Inside Ethoseo’s New Office in Bellingham, WA

July 25, 2013

When I started ethoseo.com in 2009, I was in my home office. Not the best spot to grow a business, but not the worst place either. What a difference a few years can make… Today, we’re excited to announce we’ve moved into our new offices at Ethoseo Internet Marketing 103 E Holly Street Suite 204…
Read more: Inside Ethoseo’s New Office in Bellingham, WA