
As exciting as new developments in voice search or better online shopping may be, the talk in the SEO and digital marketing world for much of the last several months has focused on the next big change from Google: a full rollout of the mobile-first index, which aims to improve user experience in search by…

Remember “Mobilegeddon,” Google’s huge mobile-friendliness update from last year? If you’re someone who regularly follows search engine news and algorithm updates, your response will be inevitably some variation on “of course.” But for many business owners and webmasters, it may be a lot closer to “who cares?” For all the fuss that was made, a surprising…

It’s that time of year again: the leaves are on the ground, the pumpkins are out, and tonight toddlers and teens alike will roam the streets, each in search of their own spooky (or mischievous) adventure. For those of us who have outgrown the lust for hoarding sweets, or the fear of Halloween spirits, October’s…

If you’ve been following Google’s latest set of updates to AdWords campaigns, you may have gotten word about the recent changes to sitelinks and how they appear in your paid advertisements. The new sitelinks make your ads even more flexible, give you more options for landing pages, and offer several exciting new benefits, including automatic…
Google and AdWeek recently released a new infographic highlighting the importance of multiscreen shopping this holiday season. If you were thinking about using mobile PPC ads this holiday season and haven’t, you may want to test a campaign now.
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