AdWords
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6 AdWords Updates That Will Elevate Your Campaigns
Read more: 6 AdWords Updates That Will Elevate Your CampaignsThe new AdWords interface was made available to all users late last year, offering a streamlined experience that grants advertisers greater control over their campaigns with a wide range of customizable features. The new user interface allows advertisers to improve demographic targeting, promote special sales and events, and test ads before going live, to name…
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Everything You Need To Know About AdWords Price Extensions
Read more: Everything You Need To Know About AdWords Price ExtensionsPrice extensions, first introduced by Google in July of this year, are a new way to showcase multiple price points to users on mobile devices. Instead of sending the user to a generic landing page, you can now send them directly to the e-commerce page with the product that they’re interested in. It effectively reduces the…
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How To Craft An Effective AdWords Strategy: Part 1 (Planning)
Read more: How To Craft An Effective AdWords Strategy: Part 1 (Planning)This post is the first in a two-part series, covering our recommendations for approaching the full plan & build process of an effective Google AdWords strategy. Part two (Building) will be on the blog next week! Assembling an AdWords strategy for a large brand may be intimidating. Paid media is only one part of a…
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AdWords Will Now Release Search Query Data Sooner
Read more: AdWords Will Now Release Search Query Data SoonerIf you’ve ever been curious about what search terms people actually typed in to find your products and services – and which ones got people to click on your ad in Google AdWords – you’ve probably gotten familiar with the AdWords Search terms report. It’s the one that compares how your ads are performing across…
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AdWords Launches New “Call-Only” Campaign Type For Mobile
Read more: AdWords Launches New “Call-Only” Campaign Type For MobileAdWords unveiled a new approach to click-to-call ads today, with the launch of the “call only” campaign type. Unlike previous click-to-call extensions, which existed as just one part of a larger ad unit, these new ads immediately open a new call regardless of which part of the ad is clicked – bypassing the website altogether.…
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Paid Search Roundup for October 2014
Read more: Paid Search Roundup for October 2014It’s that time of the month again – September has come to a graceful close here in the Pacific Northwest, winding down what has been an eventful summer (and month!) for paid search. Each of the big platforms had something interesting to offer in September – read on for details! AdWords The undisputed leader in…
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Everything You Need To Know About Google Callouts
Read more: Everything You Need To Know About Google CalloutsEarlier this month, Google rolled out their new “Callouts” extension for AdWords, which they claim will change the way advertisers can show off their products with text ads. So what value do callouts bring to the existing platform? Sitelinks, sans links On first glance, callouts closely resemble both ad copy (where you’d usually advertise benefits)…
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9 Reasons You Should Bid on Branded Terms
Read more: 9 Reasons You Should Bid on Branded TermsAnyone who’s run a marketing campaign within a larger organization knows that it can sometimes be a bigger challenge to justify your budget decisions to the higher-ups than to make those decisions in the first place. Even with paid search advertising, where the average ROI can vastly exceed that of other channels, it’s tempting to…
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October’s Paid Search Round Up
Read more: October’s Paid Search Round UpOctober was a busy month for the big names in paid search. As AdWords continues to improve enhanced campaigns, Facebook strives to increase its ads’ targeting and relevance, and Bing updates and modernizes its platform for usability, the landscape of PPC advertising is rapidly changing. Below are the biggest updates over the past month from…
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