Bing
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New Social Extensions Available in Bing Ads
Read more: New Social Extensions Available in Bing AdsAs of this week, Bing Ads is now testing social extensions for U.S. advertisers, in a limited beta, according to an update on the company blog last Friday. Bing ads social extensions help bridge the gap between paid search, which targets users on search engines, and social media. While search users are a highly valuable…
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Paid Search Roundup for October 2014
Read more: Paid Search Roundup for October 2014It’s that time of the month again – September has come to a graceful close here in the Pacific Northwest, winding down what has been an eventful summer (and month!) for paid search. Each of the big platforms had something interesting to offer in September – read on for details! AdWords The undisputed leader in…
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9 Reasons You Should Bid on Branded Terms
Read more: 9 Reasons You Should Bid on Branded TermsAnyone who’s run a marketing campaign within a larger organization knows that it can sometimes be a bigger challenge to justify your budget decisions to the higher-ups than to make those decisions in the first place. Even with paid search advertising, where the average ROI can vastly exceed that of other channels, it’s tempting to…
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October’s Paid Search Round Up
Read more: October’s Paid Search Round UpOctober was a busy month for the big names in paid search. As AdWords continues to improve enhanced campaigns, Facebook strives to increase its ads’ targeting and relevance, and Bing updates and modernizes its platform for usability, the landscape of PPC advertising is rapidly changing. Below are the biggest updates over the past month from…
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