
Digital Marketing Resources
Stay up to date on the latest in digital marketing and advertising

Stay up to date on the latest in digital marketing and advertising

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content. If you want to read, I might suggest a good book, perhaps Hemingway or Melville.…

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content. If you want to read, I might suggest a good book, perhaps Hemingway or Melville.…
Ad campaigns can have many purposes, but at their core, they are typically used to raise awareness, inform or inspire, or motivate people to take action. But without comprehensive research and planning, campaigns can backfire in spectacular fashion, as was demonstrated by Dolce & Gabbana’s recent video campaign controversy in China. It’s clear that launching…

In a society that often caters to the most able-bodied among us, voice search is a potential lifeline for people with mobility issues. For patients with conditions like ALS, multiple sclerosis, Parkinson’s disease, or cervical spinal stenosis, voice search is a useful tool for information, communication, entertainment, and transactions. For doctors whose hands are busy,…
Now that consumers can choose to opt-out of personalized ads across the Google Ads network, healthcare marketers have an even greater interest in creating compelling advertising experiences for patients and providers. To help marketers engage with an ever-savvier customer base, Google added a new feature to YouTube’s video ads campaign called TrueView for action.…

Unsurprisingly, when it comes to SEO, some of the very best tools available for identifying new opportunities and measuring progress are provided by Google itself. Lately, one of the very best (and in my opinion, overlooked) of these is the “Performance” report in the new, updated Search Console, which provides access to crucial analytics about…

Preparing for a discovery interview with a new agency partner can make a world of difference in your mutual first impressions – and the quality of your potential new engagement. Of course, every agency does things a little differently, and every client organization and brand will have its own goals, needs, and concerns, so there’s…
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