Digital Marketing Resources
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Style Guide
Read more: Style GuideThis is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content. If you want to read, I might suggest a good book, perhaps Hemingway or Melville.…
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Post with Mosaic Gallery
Read more: Post with Mosaic GalleryThis is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content. If you want to read, I might suggest a good book, perhaps Hemingway or Melville.…
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How to Create a Buyer Persona in 2019 (With Free Template)
Read more: How to Create a Buyer Persona in 2019 (With Free Template)Ad campaigns can have many purposes, but at their core, they are typically used to raise awareness, inform or inspire, or motivate people to take action. But without comprehensive research and planning, campaigns can backfire in spectacular fashion, as was demonstrated by Dolce & Gabbana’s recent video campaign controversy in China. It’s clear that launching…
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Okay Google, How Do I Optimize My Pharmaceutical Brand’s Website for Voice Search?
Read more: Okay Google, How Do I Optimize My Pharmaceutical Brand’s Website for Voice Search?In a society that often caters to the most able-bodied among us, voice search is a potential lifeline for people with mobility issues. For patients with conditions like ALS, multiple sclerosis, Parkinson’s disease, or cervical spinal stenosis, voice search is a useful tool for information, communication, entertainment, and transactions. For doctors whose hands are busy,…
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First Party Versus Third Party Cookies for Facebook Advertising
Read more: First Party Versus Third Party Cookies for Facebook AdvertisingFor the first time, Facebook is allowing advertisers to use first-party cookies on the platform, in a move that will improve user targeting and data accuracy. First-party cookies are small pieces of text that a web browser stores in a file on a users’ computer. They track user activity on a website (it’s how ecommerce…
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How Pharmaceutical Companies Can Leverage Impressions with TrueView for Action
Read more: How Pharmaceutical Companies Can Leverage Impressions with TrueView for ActionNow that consumers can choose to opt-out of personalized ads across the Google Ads network, healthcare marketers have an even greater interest in creating compelling advertising experiences for patients and providers. To help marketers engage with an ever-savvier customer base, Google added a new feature to YouTube’s video ads campaign called TrueView for action.…
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How Companies Can Prepare for the End of Facebook Partner Categories
Read more: How Companies Can Prepare for the End of Facebook Partner CategoriesFor businesses with conversion goals measured in offline sales, Facebook’s Partner Categories were a particularly useful tool for creating highly targeted marketing campaigns. Using consumer data gathered offline by third-party companies, advertisers could design campaigns around custom demographics. Dealerships, for instance, could create advertisements targeting people who were in the process of shopping for a…
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Using The Search Console “Performance” Report for better SEO
Read more: Using The Search Console “Performance” Report for better SEOUnsurprisingly, when it comes to SEO, some of the very best tools available for identifying new opportunities and measuring progress are provided by Google itself. Lately, one of the very best (and in my opinion, overlooked) of these is the “Performance” report in the new, updated Search Console, which provides access to crucial analytics about…
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Eight Steps to a Successful Discovery Interview
Read more: Eight Steps to a Successful Discovery InterviewPreparing for a discovery interview with a new agency partner can make a world of difference in your mutual first impressions – and the quality of your potential new engagement. Of course, every agency does things a little differently, and every client organization and brand will have its own goals, needs, and concerns, so there’s…
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Latest news
- Style Guide
- Post with Mosaic Gallery
- How to Create a Buyer Persona in 2019 (With Free Template)
- Okay Google, How Do I Optimize My Pharmaceutical Brand’s Website for Voice Search?
- First Party Versus Third Party Cookies for Facebook Advertising
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