
Unsurprisingly, when it comes to SEO, some of the very best tools available for identifying new opportunities and measuring progress are provided by Google itself. Lately, one of the very best (and in my opinion, overlooked) of these is the “Performance” report in the new, updated Search Console, which provides access to crucial analytics about…

Preparing for a discovery interview with a new agency partner can make a world of difference in your mutual first impressions – and the quality of your potential new engagement. Of course, every agency does things a little differently, and every client organization and brand will have its own goals, needs, and concerns, so there’s…

In the field of digital marketing, it’s not uncommon for Google Ads specialists to have a role in SEO, and vice versa. Understanding search engines and how to get the best results from them is a powerful asset in today’s digital economy. But often the different responsibilities of an Google Ads advertiser and an SEO specialist…

As exciting as new developments in voice search or better online shopping may be, the talk in the SEO and digital marketing world for much of the last several months has focused on the next big change from Google: a full rollout of the mobile-first index, which aims to improve user experience in search by…
For larger brands, the decision to outsource an SEO campaign or keep it in-house may be a regularly recurring dilemma. Developing an effective digital marketing strategy, especially for a large organization, can be difficult work. In some cases it can take the better part of a year or more to make sure all the correct pieces…

It’s the answer every SEO, aspiring SEO, and search-obsessed business owner has craved for years: what matters most to Google? Moz (and many others) have conducted a number of studies to find the answer to this question, and seem to have done so – at least as much as one can do without asking Google…

Creating a photography website isn’t just about being flashy, and posting great content doesn’t mean anything if no one sees it. With the right optimization, however, you can get the exposure (pun intended) your product deserves, and a leg up on your competition. With that in mind, we’ve compiled a list of easy steps to…

Slideshare Presentation from Photolush 2015 PhotoLUSH 2015 is scheduled for this week, and photographers from around the region are heading to Bellingham to network and learn more about industry practices that could help boost their business. This year, our founder Damien Wright has been asked to speak on the subject of SEO at the conference.…

It’s a CMO’s worst nightmare – your new website is beautiful, your existing visitors are still engaged and converting, but traffic from organic search has dried up. You’re halfway down the first page for your key search terms, or not on it at all. And to add insult to injury, claiming the top spot in…
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