Google

Google, Pharmaceutical, Voice

Okay Google, How Do I Optimize My Pharmaceutical Brand’s Website for Voice Search?

October 31, 2018

In a society that often caters to the most able-bodied among us, voice search is a potential lifeline for people with mobility issues. For patients with conditions like ALS, multiple sclerosis, Parkinson’s disease, or cervical spinal stenosis, voice search is a useful tool for information, communication, entertainment, and transactions. For doctors whose hands are busy,…
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Analytics, Google, SEO

Using The Search Console “Performance” Report for better SEO

September 11, 2018

Unsurprisingly, when it comes to SEO, some of the very best tools available for identifying new opportunities and measuring progress are provided by Google itself. Lately, one of the very best (and in my opinion, overlooked) of these is the “Performance” report in the new, updated Search Console, which provides access to crucial analytics about…
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Announcements, Google

Google Optimize Increases Experiment Limit

April 26, 2018

Last week, Google Optimize received an important update, with Google announcing via email to webmasters and advertisers that it was increasing its limit on experiments to 5, from the previous cap at 3. This means that at any given time, up to 5 different A/B experiments can be run on the site at any given…
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Google, Mobile, SEO

How to Prepare for Google’s Mobile First Indexing in 2018

April 13, 2018

As exciting as new developments in voice search or better online shopping may be, the talk in the SEO and digital marketing world for much of the last several months has focused on the next big change from Google: a full rollout of the mobile-first index, which aims to improve user experience in search by…
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Google, Voice

Okay, Google: Five Takeaways From The Rise Of Voice Search

April 5, 2018

It’s hardly a revelation at this point that voice search is likely to become one of the defining features of web use in the next decade – and that it will change the way we use search engines forever. Now, it’s a question of how drastic this transition will be and how soon it will…
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Google, SEO

Top 3 Google Algorithm Ranking Factors Revealed

March 26, 2016

It’s the answer every SEO, aspiring SEO, and search-obsessed business owner has craved for years: what matters most to Google? Moz (and many others) have conducted a number of studies to find the answer to this question, and seem to have done so – at least as much as one can do without asking Google…
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Google, Mobile

Mobilegeddon 2.0? Google Announces Mobile-Friendly Algorithm Update

March 17, 2016

Remember “Mobilegeddon,” Google’s huge mobile-friendliness update from last year? If you’re someone who regularly follows search engine news and algorithm updates, your response will be inevitably some variation on “of course.” But for many business owners and webmasters, it may be a lot closer to “who cares?” For all the fuss that was made, a surprising…
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Google, Social

Google Posts: The Line Between Search And Social Is Disappearing

March 14, 2016

Something very interesting is beginning to happen in search results. Until very recently, the line between social media updates and Google’s keyword-based search results was fairly distinct. Of course, Google will show results from Facebook or Twitter when relevant, but anybody who witnessed the long, drawn-out death of Google’s own social media platform can reasonably…
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Google

Google’s New Mobile-Friendly Algorithm Will Alter Search Results

April 17, 2015

Google is at it again: a major algorithm update coming Monday is going to dramatically change the way results appear in the search giant’s results. Just as with Google Panda in 2011, and the Penguin update in 2012, businesses will need to pay close attention to this new algorithm to stay on top of search results. April 21st marks the…
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