Pharmaceutical

Google, Pharmaceutical, Voice

Okay Google, How Do I Optimize My Pharmaceutical Brand’s Website for Voice Search?

October 31, 2018

In a society that often caters to the most able-bodied among us, voice search is a potential lifeline for people with mobility issues. For patients with conditions like ALS, multiple sclerosis, Parkinson’s disease, or cervical spinal stenosis, voice search is a useful tool for information, communication, entertainment, and transactions. For doctors whose hands are busy,…
Read more: Okay Google, How Do I Optimize My Pharmaceutical Brand’s Website for Voice Search?
Advertising, Google Ads, Pharmaceutical

How Pharmaceutical Companies Can Leverage Impressions with TrueView for Action

October 2, 2018

Now that consumers can choose to opt-out of personalized ads across the Google Ads network, healthcare marketers have an even greater interest in creating compelling advertising experiences for patients and providers. To help marketers engage with an ever-savvier customer base, Google added a new feature to YouTube’s video ads campaign called TrueView for action.…
Read more: How Pharmaceutical Companies Can Leverage Impressions with TrueView for Action
Facebook, Pharmaceutical, PPC

The Power Of Facebook Advertising For Pharmaceutical Brands

March 15, 2018

While the growing popularity of Facebook advertising has shown significant promise as a digital marketing tactic over the past couple years, advertisers in the pharmaceutical space may understandably be hesitant. FDA regulations necessitate a more careful and constrained approach than the average brand is held to, and it can be tempting to stick with time-tested…
Read more: The Power Of Facebook Advertising For Pharmaceutical Brands

Okay Google, How Do I Optimize My Pharmaceutical Brand’s Website for Voice Search?

How Pharmaceutical Companies Can Leverage Impressions with TrueView for Action

The Power Of Facebook Advertising For Pharmaceutical Brands

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