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First Party Versus Third Party Cookies for Facebook Advertising
Read more: First Party Versus Third Party Cookies for Facebook AdvertisingFor the first time, Facebook is allowing advertisers to use first-party cookies on the platform, in a move that will improve user targeting and data accuracy. First-party cookies are small pieces of text that a web browser stores in a file on a users’ computer. They track user activity on a website (it’s how ecommerce…
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How Companies Can Prepare for the End of Facebook Partner Categories
Read more: How Companies Can Prepare for the End of Facebook Partner CategoriesFor businesses with conversion goals measured in offline sales, Facebook’s Partner Categories were a particularly useful tool for creating highly targeted marketing campaigns. Using consumer data gathered offline by third-party companies, advertisers could design campaigns around custom demographics. Dealerships, for instance, could create advertisements targeting people who were in the process of shopping for a…
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What is Facebook’s “Learning Phase?”
Read more: What is Facebook’s “Learning Phase?”It seems that every day brings a new feature or upgrade from Facebook Ads Manager, and upon logging in today – after last checking on the account Friday – I was greeted with an in-app message informing me that our account would now feature the “Learning” label in the status field for newly active ads,…
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Facebook’s Power Editor Is Gone… Now What?
Read more: Facebook’s Power Editor Is Gone… Now What?RIP Power Editor It’s finally here. :’( As promised back in September, Facebook has merged its Power Editor platform with the more familiar, user-friendly Ads Manager. For those of us advertisers who self-identify as “power users,” this may be somewhat of a disappointment, but from a functional standpoint, it’s most likely for the best. Read…
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The Power Of Facebook Advertising For Pharmaceutical Brands
Read more: The Power Of Facebook Advertising For Pharmaceutical BrandsWhile the growing popularity of Facebook advertising has shown significant promise as a digital marketing tactic over the past couple years, advertisers in the pharmaceutical space may understandably be hesitant. FDA regulations necessitate a more careful and constrained approach than the average brand is held to, and it can be tempting to stick with time-tested…
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6 New Facebook Features All Marketers Should Know
Read more: 6 New Facebook Features All Marketers Should KnowThe internet is changing on the daily, and Facebook may just be the leader in how quickly they shuffle around their features and algorithms. It can be a bit overwhelming for some users, but the good news is Facebook is continually looking to make our lives easier, more connected, and do it all with the…
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The Real Power Of Facebook’s Power Editor: Campaign Objectives
Read more: The Real Power Of Facebook’s Power Editor: Campaign ObjectivesThe beauty of Facebook’s advertising platform is that it truly can be used by nearly anyone. Unlike the more sophisticated digital ad platforms, designed in an age where the line between business owner and digital marketer was much more distinct, Facebook’s Ad Manager seems to built for virtually anyone who knows how to operate a…
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Paid Search Roundup for October 2014
Read more: Paid Search Roundup for October 2014It’s that time of the month again – September has come to a graceful close here in the Pacific Northwest, winding down what has been an eventful summer (and month!) for paid search. Each of the big platforms had something interesting to offer in September – read on for details! AdWords The undisputed leader in…
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9 Reasons You Should Bid on Branded Terms
Read more: 9 Reasons You Should Bid on Branded TermsAnyone who’s run a marketing campaign within a larger organization knows that it can sometimes be a bigger challenge to justify your budget decisions to the higher-ups than to make those decisions in the first place. Even with paid search advertising, where the average ROI can vastly exceed that of other channels, it’s tempting to…
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