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So far, enhanced campaigns has brought with it a mixed bag of new features, modified features, and a few repackaged ones. Somewhere in the middle of all of those is Google’s set of changes to the way automatic bidding works. In the new AdWords platform, there are four ways to approach your flexible bidding strategies,…

Every search marketer knows the importance of great analytics, and here at Ethoseo, specific metrics have a special place in our heart. So we were excited to learn today that Google just added five new metrics you can chart in your AdWords campaign, all based on conversion value. As per AdWords product manager Jon Diorio’s…