Advertising
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How to Create a Buyer Persona in 2019 (With Free Template)
Read more: How to Create a Buyer Persona in 2019 (With Free Template)Ad campaigns can have many purposes, but at their core, they are typically used to raise awareness, inform or inspire, or motivate people to take action. But without comprehensive research and planning, campaigns can backfire in spectacular fashion, as was demonstrated by Dolce & Gabbana’s recent video campaign controversy in China. It’s clear that launching…
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First Party Versus Third Party Cookies for Facebook Advertising
Read more: First Party Versus Third Party Cookies for Facebook AdvertisingFor the first time, Facebook is allowing advertisers to use first-party cookies on the platform, in a move that will improve user targeting and data accuracy. First-party cookies are small pieces of text that a web browser stores in a file on a users’ computer. They track user activity on a website (it’s how ecommerce…
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How Pharmaceutical Companies Can Leverage Impressions with TrueView for Action
Read more: How Pharmaceutical Companies Can Leverage Impressions with TrueView for ActionNow that consumers can choose to opt-out of personalized ads across the Google Ads network, healthcare marketers have an even greater interest in creating compelling advertising experiences for patients and providers. To help marketers engage with an ever-savvier customer base, Google added a new feature to YouTube’s video ads campaign called TrueView for action.…
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How Companies Can Prepare for the End of Facebook Partner Categories
Read more: How Companies Can Prepare for the End of Facebook Partner CategoriesFor businesses with conversion goals measured in offline sales, Facebook’s Partner Categories were a particularly useful tool for creating highly targeted marketing campaigns. Using consumer data gathered offline by third-party companies, advertisers could design campaigns around custom demographics. Dealerships, for instance, could create advertisements targeting people who were in the process of shopping for a…
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