PPC

Advertising, Analytics, Facebook, Social

First Party Versus Third Party Cookies for Facebook Advertising

October 9, 2018

For the first time, Facebook is allowing advertisers to use first-party cookies on the platform, in a move that will improve user targeting and data accuracy. First-party cookies are small pieces of text that a web browser stores in a file on a users’ computer. They track user activity on a website (it’s how ecommerce…
Read more: First Party Versus Third Party Cookies for Facebook Advertising
Advertising, Facebook, PPC, Social

How Companies Can Prepare for the End of Facebook Partner Categories

September 21, 2018

For businesses with conversion goals measured in offline sales, Facebook’s Partner Categories were a particularly useful tool for creating highly targeted marketing campaigns. Using consumer data gathered offline by third-party companies, advertisers could design campaigns around custom demographics. Dealerships, for instance, could create advertisements targeting people who were in the process of shopping for a…
Read more: How Companies Can Prepare for the End of Facebook Partner Categories
Agency Work, Analytics, PPC, SEO

Eight Steps to a Successful Discovery Interview

May 21, 2018

Preparing for a discovery interview with a new agency partner can make a world of difference in your mutual first impressions – and the quality of your potential new engagement. Of course, every agency does things a little differently, and every client organization and brand will have its own goals, needs, and concerns, so there’s…
Read more: Eight Steps to a Successful Discovery Interview
Google Ads, PPC, SEO

Six Ways To Use Google Ads For Better SEO

May 7, 2018

In the field of digital marketing, it’s not uncommon for Google Ads specialists to have a role in SEO, and vice versa. Understanding search engines and how to get the best results from them is a powerful asset in today’s digital economy. But often the different responsibilities of an Google Ads advertiser and an SEO specialist…
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Facebook, Social

What is Facebook’s “Learning Phase?”

May 1, 2018

It seems that every day brings a new feature or upgrade from Facebook Ads Manager, and upon logging in today – after last checking on the account Friday – I was greeted with an in-app message informing me that our account would now feature the “Learning” label in the status field for newly active ads,…
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Analytics, Facebook, PPC, Social

Facebook’s Power Editor Is Gone… Now What?

March 26, 2018

RIP Power Editor It’s finally here. :’( As promised back in September, Facebook has merged its Power Editor platform with the more familiar, user-friendly Ads Manager. For those of us advertisers who self-identify as “power users,” this may be somewhat of a disappointment, but from a functional standpoint, it’s most likely for the best. Read…
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AdWords, PPC

6 AdWords Updates That Will Elevate Your Campaigns

March 20, 2018

The new AdWords interface was made available to all users late last year, offering a streamlined experience that grants advertisers greater control over their campaigns with a wide range of customizable features. The new user interface allows advertisers to improve demographic targeting, promote special sales and events, and test ads before going live, to name…
Read more: 6 AdWords Updates That Will Elevate Your Campaigns
Facebook, Pharmaceutical, PPC

The Power Of Facebook Advertising For Pharmaceutical Brands

March 15, 2018

While the growing popularity of Facebook advertising has shown significant promise as a digital marketing tactic over the past couple years, advertisers in the pharmaceutical space may understandably be hesitant. FDA regulations necessitate a more careful and constrained approach than the average brand is held to, and it can be tempting to stick with time-tested…
Read more: The Power Of Facebook Advertising For Pharmaceutical Brands
AdWords, PPC

Everything You Need To Know About AdWords Price Extensions

February 7, 2018

Price extensions, first introduced by Google in July of this year, are a new way to showcase multiple price points to users on mobile devices. Instead of sending the user to a generic landing page, you can now send them directly to the e-commerce page with the product that they’re interested in. It effectively reduces the…
Read more: Everything You Need To Know About AdWords Price Extensions