PPC

AdWords, PPC, Uncategorized

AdWords Adds Conversion Value Metrics To Chart

August 8, 2013

Every search marketer knows the importance of great analytics, and here at Ethoseo, specific metrics have a special place in our heart. So we were excited to learn today that Google just added five new metrics you can chart in your AdWords campaign, all based on conversion value. As per AdWords product manager Jon Diorio’s…
Read more: AdWords Adds Conversion Value Metrics To Chart
Mobile, PPC

Boost Your CTR with Sitelinks in AdWords Enhanced Campaigns

July 5, 2013

If you’ve been following Google’s latest set of updates to AdWords campaigns, you may have gotten word about the recent changes to sitelinks and how they appear in your paid advertisements. The new sitelinks make your ads even more flexible, give you more options for landing pages, and offer several exciting new benefits, including automatic…
Read more: Boost Your CTR with Sitelinks in AdWords Enhanced Campaigns
Mobile, PPC, SEO

Google’s Ecommerce Holiday Infographic

November 4, 2012

Google and AdWeek recently released a new infographic highlighting the importance of multiscreen shopping this holiday season. If you were thinking about using mobile PPC ads this holiday season and haven’t, you may want to test a campaign now.
Read more: Google’s Ecommerce Holiday Infographic
PPC

Google Offer Ads

August 8, 2011

Google Testing New Offer Ads Today while searching, we stumbled across a new ad format that we had never seen before – Google Offer Ads. The new ads are enabling businesses that are running a Google Offer to highlight the offer within AdWords. While testing is the norm at Google, this one really caught my…
Read more: Google Offer Ads

AdWords Adds Conversion Value Metrics To Chart

Boost Your CTR with Sitelinks in AdWords Enhanced Campaigns

Google’s Ecommerce Holiday Infographic

Google Offer Ads

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