PPC

AdWords, PPC

How To Craft An Effective AdWords Strategy: Part 1 (Planning)

March 10, 2017

This post is the first in a two-part series, covering our recommendations for approaching the full plan & build process of an effective Google AdWords strategy. Part two (Building) will be on the blog next week! Assembling an AdWords strategy for a large brand may be intimidating. Paid media is only one part of a…
Read more: How To Craft An Effective AdWords Strategy: Part 1 (Planning)
Facebook, Mobile, Social

6 New Facebook Features All Marketers Should Know

May 18, 2016

The internet is changing on the daily, and Facebook may just be the leader in how quickly they shuffle around their features and algorithms. It can be a bit overwhelming for some users, but the good news is Facebook is continually looking to make our lives easier, more connected, and do it all with the…
Read more: 6 New Facebook Features All Marketers Should Know
Facebook, Social

The Real Power Of Facebook’s Power Editor: Campaign Objectives

March 23, 2016

The beauty of Facebook’s advertising platform is that it truly can be used by nearly anyone. Unlike the more sophisticated digital ad platforms, designed in an age where the line between business owner and digital marketer was much more distinct, Facebook’s Ad Manager seems to built for virtually anyone who knows how to operate a…
Read more: The Real Power Of Facebook’s Power Editor: Campaign Objectives
Bing, PPC

New Social Extensions Available in Bing Ads

March 21, 2016

As of this week, Bing Ads is now testing social extensions for U.S. advertisers, in a limited beta, according to an update on the company blog last Friday. Bing ads social extensions help bridge the gap between paid search, which targets users on search engines, and social media. While search users are a highly valuable…
Read more: New Social Extensions Available in Bing Ads
PPC

Six Reasons Your Startup Should Invest More In Paid Search

April 22, 2015

Since its inception in the early 2000s, pay-per-click (PPC) advertising has grown to be a staple of every major brand’s digital marketing strategy. Paid and organic search traffic have become equally important, and the flexibility offered by paid search results – as opposed to having Google choose your result for you – makes them a…
Read more: Six Reasons Your Startup Should Invest More In Paid Search
AdWords, Google, PPC

AdWords Will Now Release Search Query Data Sooner

March 13, 2015

If you’ve ever been curious about what search terms people actually typed in to find your products and services – and which ones got people to click on your ad in Google AdWords – you’ve probably gotten familiar with the AdWords Search terms report. It’s the one that compares how your ads are performing across…
Read more: AdWords Will Now Release Search Query Data Sooner
AdWords

AdWords Launches New “Call-Only” Campaign Type For Mobile

February 20, 2015

AdWords unveiled a new approach to click-to-call ads today, with the launch of the “call only” campaign type. Unlike previous click-to-call extensions, which existed as just one part of a larger ad unit, these new ads immediately open a new call regardless of which part of the ad is clicked – bypassing the website altogether.…
Read more: AdWords Launches New “Call-Only” Campaign Type For Mobile
AdWords, Bing, Facebook, PPC, Uncategorized

Paid Search Roundup for October 2014

October 10, 2014

It’s that time of the month again – September has come to a graceful close here in the Pacific Northwest, winding down what has been an eventful summer (and month!) for paid search. Each of the big platforms had something interesting to offer in September – read on for details! AdWords The undisputed leader in…
Read more: Paid Search Roundup for October 2014
AdWords, Google, PPC

Everything You Need To Know About Google Callouts

September 26, 2014

Earlier this month, Google rolled out their new “Callouts” extension for AdWords, which they claim will change the way advertisers can show off their products with text ads. So what value do callouts bring to the existing platform? Sitelinks, sans links On first glance, callouts closely resemble both ad copy (where you’d usually advertise benefits)…
Read more: Everything You Need To Know About Google Callouts