PPC
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In Defense Of Ad Blockers: The Case for Better Advertising
Read more: In Defense Of Ad Blockers: The Case for Better Advertising(Disclaimer: I’m in no way affiliated with the creators of AdBlock, AdBlock Plus, or any other properties listed below.) Do you like reading sidebar ads, waiting for YouTube ads to finish so you can watch a two minute video, or dodging floating ads with your mouse to navigate your way around your favorite websites? If you…
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9 Reasons You Should Bid on Branded Terms
Read more: 9 Reasons You Should Bid on Branded TermsAnyone who’s run a marketing campaign within a larger organization knows that it can sometimes be a bigger challenge to justify your budget decisions to the higher-ups than to make those decisions in the first place. Even with paid search advertising, where the average ROI can vastly exceed that of other channels, it’s tempting to…
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Bellingham Online Marketing Seminar
Read more: Bellingham Online Marketing SeminarEver wondered what it takes to be a Google expert? On May 21st, we invite you to hear it from the experts themselves – courtesy of Google Partners Connect, an exclusive event sponsored by none other than the search giant itself. Google Partners is a program designed to grow the connections between small businesses and…
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October’s Paid Search Round Up
Read more: October’s Paid Search Round UpOctober was a busy month for the big names in paid search. As AdWords continues to improve enhanced campaigns, Facebook strives to increase its ads’ targeting and relevance, and Bing updates and modernizes its platform for usability, the landscape of PPC advertising is rapidly changing. Below are the biggest updates over the past month from…
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Top 3 Scariest Website Practices We See In SEO
Read more: Top 3 Scariest Website Practices We See In SEOIt’s that time of year again: the leaves are on the ground, the pumpkins are out, and tonight toddlers and teens alike will roam the streets, each in search of their own spooky (or mischievous) adventure. For those of us who have outgrown the lust for hoarding sweets, or the fear of Halloween spirits, October’s…
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Target Return On Ad Spend (ROAS) Added to AdWords Flexible Bidding Strategies
Read more: Target Return On Ad Spend (ROAS) Added to AdWords Flexible Bidding StrategiesIf you’ve been checking up on the blog, you might have seen our post about AdWords’ new Flexible Bidding Strategies, a byproduct of the now-permanent transition to enhanced campaigns. These strategies are intended to make automated bidding even more streamlined and efficient than in previous incarnations of AdWords. In case you need a refresher, the…
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AdWords Flexible Bidding Strategies: What, Why & How To Use Them
Read more: AdWords Flexible Bidding Strategies: What, Why & How To Use ThemSo far, enhanced campaigns has brought with it a mixed bag of new features, modified features, and a few repackaged ones. Somewhere in the middle of all of those is Google’s set of changes to the way automatic bidding works. In the new AdWords platform, there are four ways to approach your flexible bidding strategies,…
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HELP! Understanding Dynamic Search Ads
Read more: HELP! Understanding Dynamic Search AdsImagine a paid search campaign that manages itself. Impossible, you say? Well, the robots at Google are getting smarter every day, and while they haven’t gotten there yet, here’s a feature that at least lets them flex their digital muscles a bit. Dynamic Search Ads (DSA) don’t quite manage themselves, but they do use automatically-generated…
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The Top Five AdWords Features You Should Be Using — But Probably Aren’t
Read more: The Top Five AdWords Features You Should Be Using — But Probably Aren’tIf you’ve been keeping up on our blog lately, you may have read our recent post about the some of the newer changes to ad sitelinks in AdWords enhanced campaigns. With the rollover deadline for enhanced campaigns behind us, the discussion around paid search is already turning to the future–albeit, with some looks still cast…
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