Analytics
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First Party Versus Third Party Cookies for Facebook Advertising
Read more: First Party Versus Third Party Cookies for Facebook AdvertisingFor the first time, Facebook is allowing advertisers to use first-party cookies on the platform, in a move that will improve user targeting and data accuracy. First-party cookies are small pieces of text that a web browser stores in a file on a users’ computer. They track user activity on a website (it’s how ecommerce…
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Using The Search Console “Performance” Report for better SEO
Read more: Using The Search Console “Performance” Report for better SEOUnsurprisingly, when it comes to SEO, some of the very best tools available for identifying new opportunities and measuring progress are provided by Google itself. Lately, one of the very best (and in my opinion, overlooked) of these is the “Performance” report in the new, updated Search Console, which provides access to crucial analytics about…
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Eight Steps to a Successful Discovery Interview
Read more: Eight Steps to a Successful Discovery InterviewPreparing for a discovery interview with a new agency partner can make a world of difference in your mutual first impressions – and the quality of your potential new engagement. Of course, every agency does things a little differently, and every client organization and brand will have its own goals, needs, and concerns, so there’s…
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Facebook’s Power Editor Is Gone… Now What?
Read more: Facebook’s Power Editor Is Gone… Now What?RIP Power Editor It’s finally here. :’( As promised back in September, Facebook has merged its Power Editor platform with the more familiar, user-friendly Ads Manager. For those of us advertisers who self-identify as “power users,” this may be somewhat of a disappointment, but from a functional standpoint, it’s most likely for the best. Read…
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Introducing GA Universal – The First Analytics.js Plugin for WordPress
Read more: Introducing GA Universal – The First Analytics.js Plugin for WordPressWe are very excited to release the first WordPress plugin to allow for Google Universal Analytics: GA Universal. Google Analytics’ Universal Analytics is the next generation of the analytics platform. It allows for more uniform data collection regardless of platform (website, app, and more). It offers more advanced tracking and more customization. Although only in beta we…
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Tracking Visitor Behavior One Page Sites
Read more: Tracking Visitor Behavior One Page SitesLanding Pages have a tendency of getting long, in fact many say long landing pages see higher conversion rates. Scrolling one-page sites like Cadillac ATS vs. The World and The Story of Jess and Russ are becoming more and more common on the internet. With both kinds of pages user tracking becomes more difficult and…
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