Agency Work
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How to Create a Buyer Persona in 2019 (With Free Template)
Read more: How to Create a Buyer Persona in 2019 (With Free Template)Ad campaigns can have many purposes, but at their core, they are typically used to raise awareness, inform or inspire, or motivate people to take action. But without comprehensive research and planning, campaigns can backfire in spectacular fashion, as was demonstrated by Dolce & Gabbana’s recent video campaign controversy in China. It’s clear that launching…
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Eight Steps to a Successful Discovery Interview
Read more: Eight Steps to a Successful Discovery InterviewPreparing for a discovery interview with a new agency partner can make a world of difference in your mutual first impressions – and the quality of your potential new engagement. Of course, every agency does things a little differently, and every client organization and brand will have its own goals, needs, and concerns, so there’s…
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