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AdWords Will Now Release Search Query Data Sooner
Read more: AdWords Will Now Release Search Query Data SoonerIf you’ve ever been curious about what search terms people actually typed in to find your products and services – and which ones got people to click on your ad in Google AdWords – you’ve probably gotten familiar with the AdWords Search terms report. It’s the one that compares how your ads are performing across…
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Everything You Need To Know About Google Callouts
Read more: Everything You Need To Know About Google CalloutsEarlier this month, Google rolled out their new “Callouts” extension for AdWords, which they claim will change the way advertisers can show off their products with text ads. So what value do callouts bring to the existing platform? Sitelinks, sans links On first glance, callouts closely resemble both ad copy (where you’d usually advertise benefits)…
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Why Small Businesses Need Content Marketing For Their SEO
Read more: Why Small Businesses Need Content Marketing For Their SEOYou own a small business. You’re not happy with your search rankings. In fact, your competitors are much farther up the page than you, and you know they shouldn’t be. You do what they do better, and Google should know that. You might be asking yourself a few things: How can I outrank my competitors?!…
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Google’s Hummingbird Update: What It Is, What It Means, And How It Affects Your SEO
Read more: Google’s Hummingbird Update: What It Is, What It Means, And How It Affects Your SEOThe web has been all aflutter over the past week with the news of Google’s most recent algorithm update. Known as Hummingbird, it is so named for the lightning-fast, agile little creature that the search giant believes embodies the efficiency and precision Google will achieve in the coming years. It’s no surprise, either, that this…
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