Digital Marketing Resources
Stay up to date on the latest in digital marketing and advertising
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Six Ways To Use Google Ads For Better SEO
Read more: Six Ways To Use Google Ads For Better SEOIn the field of digital marketing, it’s not uncommon for Google Ads specialists to have a role in SEO, and vice versa. Understanding search engines and how to get the best results from them is a powerful asset in today’s digital economy. But often the different responsibilities of an Google Ads advertiser and an SEO specialist…
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What is Facebook’s “Learning Phase?”
Read more: What is Facebook’s “Learning Phase?”It seems that every day brings a new feature or upgrade from Facebook Ads Manager, and upon logging in today – after last checking on the account Friday – I was greeted with an in-app message informing me that our account would now feature the “Learning” label in the status field for newly active ads,…
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Google Optimize Increases Experiment Limit
Read more: Google Optimize Increases Experiment LimitLast week, Google Optimize received an important update, with Google announcing via email to webmasters and advertisers that it was increasing its limit on experiments to 5, from the previous cap at 3. This means that at any given time, up to 5 different A/B experiments can be run on the site at any given…
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How to Prepare for Google’s Mobile First Indexing in 2018
Read more: How to Prepare for Google’s Mobile First Indexing in 2018As exciting as new developments in voice search or better online shopping may be, the talk in the SEO and digital marketing world for much of the last several months has focused on the next big change from Google: a full rollout of the mobile-first index, which aims to improve user experience in search by…
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Okay, Google: Five Takeaways From The Rise Of Voice Search
Read more: Okay, Google: Five Takeaways From The Rise Of Voice SearchIt’s hardly a revelation at this point that voice search is likely to become one of the defining features of web use in the next decade – and that it will change the way we use search engines forever. Now, it’s a question of how drastic this transition will be and how soon it will…
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Facebook’s Power Editor Is Gone… Now What?
Read more: Facebook’s Power Editor Is Gone… Now What?RIP Power Editor It’s finally here. :’( As promised back in September, Facebook has merged its Power Editor platform with the more familiar, user-friendly Ads Manager. For those of us advertisers who self-identify as “power users,” this may be somewhat of a disappointment, but from a functional standpoint, it’s most likely for the best. Read…
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6 AdWords Updates That Will Elevate Your Campaigns
Read more: 6 AdWords Updates That Will Elevate Your CampaignsThe new AdWords interface was made available to all users late last year, offering a streamlined experience that grants advertisers greater control over their campaigns with a wide range of customizable features. The new user interface allows advertisers to improve demographic targeting, promote special sales and events, and test ads before going live, to name…
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The Power Of Facebook Advertising For Pharmaceutical Brands
Read more: The Power Of Facebook Advertising For Pharmaceutical BrandsWhile the growing popularity of Facebook advertising has shown significant promise as a digital marketing tactic over the past couple years, advertisers in the pharmaceutical space may understandably be hesitant. FDA regulations necessitate a more careful and constrained approach than the average brand is held to, and it can be tempting to stick with time-tested…
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Everything You Need To Know About AdWords Price Extensions
Read more: Everything You Need To Know About AdWords Price ExtensionsPrice extensions, first introduced by Google in July of this year, are a new way to showcase multiple price points to users on mobile devices. Instead of sending the user to a generic landing page, you can now send them directly to the e-commerce page with the product that they’re interested in. It effectively reduces the…
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