Search Insights Blog – Page 4

Social

Why You Should Always Use Custom Post Titles

May 2, 2016

Ever clicked on an article headline in search results, only to find a drastically different title on the article page itself? Ever wondered how the heck content writers get away with such bombastic, click-thirsty headlines on Facebook, when it so clearly flies in the face of SEO best practices? (THEY DIDN’T EVEN INCLUDE THE KEYWORD!!)…
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Google, SEO

Top 3 Google Algorithm Ranking Factors Revealed

March 26, 2016

It’s the answer every SEO, aspiring SEO, and search-obsessed business owner has craved for years: what matters most to Google? Moz (and many others) have conducted a number of studies to find the answer to this question, and seem to have done so – at least as much as one can do without asking Google…
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Facebook, Social

The Real Power Of Facebook’s Power Editor: Campaign Objectives

March 23, 2016

The beauty of Facebook’s advertising platform is that it truly can be used by nearly anyone. Unlike the more sophisticated digital ad platforms, designed in an age where the line between business owner and digital marketer was much more distinct, Facebook’s Ad Manager seems to built for virtually anyone who knows how to operate a…
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Bing, PPC

New Social Extensions Available in Bing Ads

March 21, 2016

As of this week, Bing Ads is now testing social extensions for U.S. advertisers, in a limited beta, according to an update on the company blog last Friday. Bing ads social extensions help bridge the gap between paid search, which targets users on search engines, and social media. While search users are a highly valuable…
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Google, Mobile

Mobilegeddon 2.0? Google Announces Mobile-Friendly Algorithm Update

March 17, 2016

Remember “Mobilegeddon,” Google’s huge mobile-friendliness update from last year? If you’re someone who regularly follows search engine news and algorithm updates, your response will be inevitably some variation on “of course.” But for many business owners and webmasters, it may be a lot closer to “who cares?” For all the fuss that was made, a surprising…
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Google, Social

Google Posts: The Line Between Search And Social Is Disappearing

March 14, 2016

Something very interesting is beginning to happen in search results. Until very recently, the line between social media updates and Google’s keyword-based search results was fairly distinct. Of course, Google will show results from Facebook or Twitter when relevant, but anybody who witnessed the long, drawn-out death of Google’s own social media platform can reasonably…
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Web Design

6 Things To Consider Before You Meet With A Web Design Firm

October 20, 2015

Building a new website, as exciting as it is, can be a daunting task. There’s an awful lot to prepare, and you want to get it right the first time. Assuming you’ve already decided who you’re going to work with, what you want it to look like (generally, at least!), and how you want your…
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PPC

Six Reasons Your Startup Should Invest More In Paid Search

April 22, 2015

Since its inception in the early 2000s, pay-per-click (PPC) advertising has grown to be a staple of every major brand’s digital marketing strategy. Paid and organic search traffic have become equally important, and the flexibility offered by paid search results – as opposed to having Google choose your result for you – makes them a…
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Google

Google’s New Mobile-Friendly Algorithm Will Alter Search Results

April 17, 2015

Google is at it again: a major algorithm update coming Monday is going to dramatically change the way results appear in the search giant’s results. Just as with Google Panda in 2011, and the Penguin update in 2012, businesses will need to pay close attention to this new algorithm to stay on top of search results. April 21st marks the…
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