Digital Marketing Resources

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AdWords, Google, PPC

AdWords Will Now Release Search Query Data Sooner

March 13, 2015

If you’ve ever been curious about what search terms people actually typed in to find your products and services – and which ones got people to click on your ad in Google AdWords – you’ve probably gotten familiar with the AdWords Search terms report. It’s the one that compares how your ads are performing across…
Read more: AdWords Will Now Release Search Query Data Sooner
SEO

Photographers: 24 Tips To Get The Exposure You Deserve

March 7, 2015

Creating a photography website isn’t just about being flashy, and posting great content doesn’t mean anything if no one sees it. With the right optimization, however, you can get the exposure (pun intended) your product deserves, and a leg up on your competition. With that in mind, we’ve compiled a list of easy steps to…
Read more: Photographers: 24 Tips To Get The Exposure You Deserve
SEO

SEO Presentation at PhotoLush 2015

March 2, 2015

Slideshare Presentation from Photolush 2015 PhotoLUSH 2015 is scheduled for this week, and photographers from around the region are heading to Bellingham to network and learn more about industry practices that could help boost their business. This year, our founder Damien Wright has been asked to speak on the subject of SEO at the conference.…
Read more: SEO Presentation at PhotoLush 2015
AdWords

AdWords Launches New “Call-Only” Campaign Type For Mobile

February 20, 2015

AdWords unveiled a new approach to click-to-call ads today, with the launch of the “call only” campaign type. Unlike previous click-to-call extensions, which existed as just one part of a larger ad unit, these new ads immediately open a new call regardless of which part of the ad is clicked – bypassing the website altogether.…
Read more: AdWords Launches New “Call-Only” Campaign Type For Mobile
SEO

9 Reasons Your Smaller Competitor Is Outranking You

December 9, 2014

It’s a CMO’s worst nightmare – your new website is beautiful, your existing visitors are still engaged and converting, but traffic from organic search has dried up. You’re halfway down the first page for your key search terms, or not on it at all. And to add insult to injury, claiming the top spot in…
Read more: 9 Reasons Your Smaller Competitor Is Outranking You
SEO

Small Business Content Marketing in 2014 and Beyond

November 10, 2014

Chances are, if you own a small business, and you’ve dug around for some info on how to optimize your website in 2014, you’ve seen the phrase “content marketing” thrown around a few times. It’s the buzzword of the decade in SEO, and these days it seems everybody who offers SEO services – even for…
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AdWords, Bing, Facebook, PPC, Uncategorized

Paid Search Roundup for October 2014

October 10, 2014

It’s that time of the month again – September has come to a graceful close here in the Pacific Northwest, winding down what has been an eventful summer (and month!) for paid search. Each of the big platforms had something interesting to offer in September – read on for details! AdWords The undisputed leader in…
Read more: Paid Search Roundup for October 2014
AdWords, Google, PPC

Everything You Need To Know About Google Callouts

September 26, 2014

Earlier this month, Google rolled out their new “Callouts” extension for AdWords, which they claim will change the way advertisers can show off their products with text ads. So what value do callouts bring to the existing platform? Sitelinks, sans links On first glance, callouts closely resemble both ad copy (where you’d usually advertise benefits)…
Read more: Everything You Need To Know About Google Callouts
PPC

In Defense Of Ad Blockers: The Case for Better Advertising

September 5, 2014

(Disclaimer: I’m in no way affiliated with the creators of AdBlock, AdBlock Plus, or any other properties listed below.) Do you like reading sidebar ads, waiting for YouTube ads to finish so you can watch a two minute video, or dodging floating ads with your mouse to navigate your way around your favorite websites? If you…
Read more: In Defense Of Ad Blockers: The Case for Better Advertising

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