AdWords

If you’ve been checking up on the blog, you might have seen our post about AdWords’ new Flexible Bidding Strategies, a byproduct of the now-permanent transition to enhanced campaigns. These strategies are intended to make automated bidding even more streamlined and efficient than in previous incarnations of AdWords. In case you need a refresher, the…

Imagine a paid search campaign that manages itself. Impossible, you say? Well, the robots at Google are getting smarter every day, and while they haven’t gotten there yet, here’s a feature that at least lets them flex their digital muscles a bit. Dynamic Search Ads (DSA) don’t quite manage themselves, but they do use automatically-generated…