Digital Marketing Resources

Stay up to date on the latest in digital marketing and advertising

Mobile, PPC

Boost Your CTR with Sitelinks in AdWords Enhanced Campaigns

July 5, 2013

If you’ve been following Google’s latest set of updates to AdWords campaigns, you may have gotten word about the recent changes to sitelinks and how they appear in your paid advertisements. The new sitelinks make your ads even more flexible, give you more options for landing pages, and offer several exciting new benefits, including automatic…
Read more: Boost Your CTR with Sitelinks in AdWords Enhanced Campaigns
Analytics, Announcements

Introducing GA Universal – The First Analytics.js Plugin for WordPress

April 4, 2013

We are very excited to release the first WordPress plugin to allow for Google Universal Analytics: GA Universal. Google Analytics’ Universal Analytics is the next generation of the analytics platform. It allows for more uniform data collection regardless of platform (website, app, and more). It offers more advanced tracking and more customization. Although only in beta we…
Read more: Introducing GA Universal – The First Analytics.js Plugin for WordPress
Analytics

Tracking Visitor Behavior One Page Sites

March 11, 2013

Landing Pages have a tendency of getting long, in fact many say long landing pages see higher conversion rates. Scrolling one-page sites like Cadillac ATS vs. The World and The Story of Jess and Russ are becoming more and more common on the internet. With both kinds of pages user tracking becomes more difficult and…
Read more: Tracking Visitor Behavior One Page Sites
Announcements

Track Everything – Google Analytics Event Tracking for WordPress

November 14, 2012

Today, we’re proud to release Track Everything, the simplest way to install Google Analytics Event Tracking on a WordPress site. Track Everything is a WordPress Plugin that allows users to easily install event tracking on their site without any knowledge of JavaScript. At ethoseo, we’re all about precisely tracking our results. Often, we find ourselves…
Read more: Track Everything – Google Analytics Event Tracking for WordPress
Mobile, PPC, SEO

Google’s Ecommerce Holiday Infographic

November 4, 2012

Google and AdWeek recently released a new infographic highlighting the importance of multiscreen shopping this holiday season. If you were thinking about using mobile PPC ads this holiday season and haven’t, you may want to test a campaign now.
Read more: Google’s Ecommerce Holiday Infographic
Announcements

Ethoseo Launches Redesigned Website & Tools

November 1, 2012

FOR IMMEDIATE RELEASE Today, the team at Ethoseo Internet Marketing announced the re-launch of their website at Ethoseo.com. The main objective of the new site is to provide information to potential clients, while educating them about the importance of search engine optimization (SEO) and search engine marketing (SEM). The launch of the newly designed website…
Read more: Ethoseo Launches Redesigned Website & Tools
Announcements

The New Ethoseo Site & Blog

October 26, 2012

Over the three years since ethoseo was founded our site has gone through many overhauls. We finally think we’ve found a look we like and a site that is maintainable. With that in mind, we’ve relaunched our blog and will be providing you with regular posts on internet marketing. We plan to cover topics ranging…
Read more: The New Ethoseo Site & Blog
SEO

3 SEO Tips for Small Business Owners

March 22, 2012

Savvy small business owners are always looking for ways to improve website traffic. Whether you are selling advertising, running an ecommerce store, or a local service provider, driving traffic and increasing awareness is an ongoing process. So what should time strapped business owners do when they only have 15 minutes? With this premise in mind,…
Read more: 3 SEO Tips for Small Business Owners
Announcements

Simple Donate – Leveled PayPal Donation Plugin

November 14, 2011

Almost three weeks ago, we released a WordPress donation plugin, without much fanfare. While working with political clients, Cathy Lehman & Dan Pike, we realized there wasn’t a great leveled donation plugin for WordPress. So, we set out to create a plugin that would fulfill the needs of nonprofits and political candidates. In the end, we created Simple Donate– a WordPress…
Read more: Simple Donate – Leveled PayPal Donation Plugin

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