paid search
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Six Reasons Your Startup Should Invest More In Paid Search
Read more: Six Reasons Your Startup Should Invest More In Paid SearchSince its inception in the early 2000s, pay-per-click (PPC) advertising has grown to be a staple of every major brand’s digital marketing strategy. Paid and organic search traffic have become equally important, and the flexibility offered by paid search results – as opposed to having Google choose your result for you – makes them a…
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Paid Search Roundup for October 2014
Read more: Paid Search Roundup for October 2014It’s that time of the month again – September has come to a graceful close here in the Pacific Northwest, winding down what has been an eventful summer (and month!) for paid search. Each of the big platforms had something interesting to offer in September – read on for details! AdWords The undisputed leader in…
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In Defense Of Ad Blockers: The Case for Better Advertising
Read more: In Defense Of Ad Blockers: The Case for Better Advertising(Disclaimer: I’m in no way affiliated with the creators of AdBlock, AdBlock Plus, or any other properties listed below.) Do you like reading sidebar ads, waiting for YouTube ads to finish so you can watch a two minute video, or dodging floating ads with your mouse to navigate your way around your favorite websites? If you…
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9 Reasons You Should Bid on Branded Terms
Read more: 9 Reasons You Should Bid on Branded TermsAnyone who’s run a marketing campaign within a larger organization knows that it can sometimes be a bigger challenge to justify your budget decisions to the higher-ups than to make those decisions in the first place. Even with paid search advertising, where the average ROI can vastly exceed that of other channels, it’s tempting to…
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