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AdWords Launches New “Call-Only” Campaign Type For Mobile
Read more: AdWords Launches New “Call-Only” Campaign Type For MobileAdWords unveiled a new approach to click-to-call ads today, with the launch of the “call only” campaign type. Unlike previous click-to-call extensions, which existed as just one part of a larger ad unit, these new ads immediately open a new call regardless of which part of the ad is clicked – bypassing the website altogether.…
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Google’s Hummingbird Update: What It Is, What It Means, And How It Affects Your SEO
Read more: Google’s Hummingbird Update: What It Is, What It Means, And How It Affects Your SEOThe web has been all aflutter over the past week with the news of Google’s most recent algorithm update. Known as Hummingbird, it is so named for the lightning-fast, agile little creature that the search giant believes embodies the efficiency and precision Google will achieve in the coming years. It’s no surprise, either, that this…
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Why Your SEO Strategy Needs To Include Google Plus
Read more: Why Your SEO Strategy Needs To Include Google PlusIn the two years since Google+ officially launched, the social networking platform has seen some mixed reviews. Google’s rebuttal to the rise of social giants Facebook and Twitter was, of course, quickly adopted by tech enthusiasts and a number of people involved in social media or SEO. For the average user, though, it might not…
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The Top Five AdWords Features You Should Be Using — But Probably Aren’t
Read more: The Top Five AdWords Features You Should Be Using — But Probably Aren’tIf you’ve been keeping up on our blog lately, you may have read our recent post about the some of the newer changes to ad sitelinks in AdWords enhanced campaigns. With the rollover deadline for enhanced campaigns behind us, the discussion around paid search is already turning to the future–albeit, with some looks still cast…
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