
We are very excited to release the first WordPress plugin to allow for Google Universal Analytics: GA Universal. Google Analytics’ Universal Analytics is the next generation of the analytics platform. It allows for more uniform data collection regardless of platform (website, app, and more). It offers more advanced tracking and more customization. Although only in beta we…

Landing Pages have a tendency of getting long, in fact many say long landing pages see higher conversion rates. Scrolling one-page sites like Cadillac ATS vs. The World and The Story of Jess and Russ are becoming more and more common on the internet. With both kinds of pages user tracking becomes more difficult and…

Today, we’re proud to release Track Everything, the simplest way to install Google Analytics Event Tracking on a WordPress site. Track Everything is a WordPress Plugin that allows users to easily install event tracking on their site without any knowledge of JavaScript. At ethoseo, we’re all about precisely tracking our results. Often, we find ourselves…
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