adwords

AdWords, PPC

6 AdWords Updates That Will Elevate Your Campaigns

March 20, 2018

The new AdWords interface was made available to all users late last year, offering a streamlined experience that grants advertisers greater control over their campaigns with a wide range of customizable features. The new user interface allows advertisers to improve demographic targeting, promote special sales and events, and test ads before going live, to name…
Read more: 6 AdWords Updates That Will Elevate Your Campaigns
PPC

Six Reasons Your Startup Should Invest More In Paid Search

April 22, 2015

Since its inception in the early 2000s, pay-per-click (PPC) advertising has grown to be a staple of every major brand’s digital marketing strategy. Paid and organic search traffic have become equally important, and the flexibility offered by paid search results – as opposed to having Google choose your result for you – makes them a…
Read more: Six Reasons Your Startup Should Invest More In Paid Search
AdWords

AdWords Launches New “Call-Only” Campaign Type For Mobile

February 20, 2015

AdWords unveiled a new approach to click-to-call ads today, with the launch of the “call only” campaign type. Unlike previous click-to-call extensions, which existed as just one part of a larger ad unit, these new ads immediately open a new call regardless of which part of the ad is clicked – bypassing the website altogether.…
Read more: AdWords Launches New “Call-Only” Campaign Type For Mobile
AdWords, Bing, Facebook, PPC, Uncategorized

Paid Search Roundup for October 2014

October 10, 2014

It’s that time of the month again – September has come to a graceful close here in the Pacific Northwest, winding down what has been an eventful summer (and month!) for paid search. Each of the big platforms had something interesting to offer in September – read on for details! AdWords The undisputed leader in…
Read more: Paid Search Roundup for October 2014
AdWords, PPC

The Top Five AdWords Features You Should Be Using — But Probably Aren’t

August 19, 2013

If you’ve been keeping up on our blog lately, you may have read our recent post about the some of the newer changes to ad sitelinks in AdWords enhanced campaigns. With the rollover deadline for enhanced campaigns behind us, the discussion around paid search is already turning to the future–albeit, with some looks still cast…
Read more: The Top Five AdWords Features You Should Be Using — But Probably Aren’t